“Big data” is an outdated buzzword. Welcome to the era of “little data.”

“Big data” is an outdated buzzword. Welcome to the era of “little data.”

“Big data” is an outdated buzzword. Welcome to the era of “little data.” Direct, highly-personalized conversations. A hard look at how campaigns don’t pay much attention to public polling and instead leverage sophisticated modeling to understand specific voter behavior to capture every vote early.