Also known as web marketing, online marketing, webvertising, or e-marketing, companies leverage digital communication to earn online currency, capture attention and build your brand. Included in internet marketing is the capture of critical data, often instantaneously to allow for quicker more accurate decision making in the marketing and business processes.
The goal of internet marketing is to engage with customers at different stages of the decision making process tying together email, social marketing, search engine marketing, search engine optimization, banner adds, mobile advertising and web 2.0 strategies.
X2M Internet Marketing offerings include:
Permission-based email marketing
Email marketing is a form of direct marketing which uses email as a means to offer promotions and timely information to current customers and prospects. Email marketingis a less expensive way of promoting your products or services rather than traditional direct mail. Services include:
- Acquire and manage customer lists
- Create copy and design email or newsletter
- Test multiple email messages
- Send and manage email campaigns
- Landing page creation and information capture
- Track, analyze and report results
Online marketing is advertising a brand, product or service leveraging digital, media. Vertical media channels can include websites, blogs, industry groups, LinkedIn communities/ads, Facebook communities/ads, Google ads, event sponsorship and the online version of traditional media.
X2M works with clients to determine the most cost effective channel. Services include:
- Audit business and marketing strategy to determine media channel
- Online media review
- Creative development
- Media deployment
- Measurement and lead tracking
Get Started Today, Contact X2M