X2M is in the business of helping customers market their business. The process of developing an integrated, track-able marketing plan with a pre-determined budget is at the foundation of our strategy offerings.

X2M creates, develops and manages marketing plans for customers helping to build a brand, drive incremental sales, communicate with existing customers and launch new products. X2M works closely with customers in this effort and can deliver for customer self-management or can actively drive the tactics with minimal input.

X2M Marketing Plan Services include:

  • SWOT Analysis and Gap Analysis
  • Brand Development
  • Market Identification
  • Value Proposition
  • Key Messaging
  • Plan Design, Tactics and Budget
  • ROI Measurement, Metrics and Management
  • Plan Management

Working with business leadership, X2M co-creates a strategic go-to-market plan, leveraging the value proposition and competitive advantage to launch or manage a business, product or service. This translates into an actionable strategy more tightly aligned to the business objectives, reducing time to market and decreasing sales and marketing expenses.

X2M has a proven process that guides the way:

  • Establish baseline
  • Explore underutilized or potential sales channels
  • Determine content strategy
  • Create metrics for success
  • Build a framework for data capture, monitoring and management
  • Create conversations and deployment
  • Monitor, measure and adjust