X2M is in the business of helping customers market their business. The process of developing an integrated, track-able marketing plan with a pre-determined budget is at the foundation of our strategy offerings.
X2M creates, develops and manages marketing plans for customers helping to build a brand, drive incremental sales, communicate with existing customers and launch new products. X2M works closely with customers in this effort and can deliver for customer self-management or can actively drive the tactics with minimal input.
X2M Marketing Plan Services include:
- SWOT Analysis and Gap Analysis
- Brand Development
- Market Identification
- Value Proposition
- Key Messaging
- Plan Design, Tactics and Budget
- ROI Measurement, Metrics and Management
- Plan Management
Working with business leadership, X2M co-creates a strategic go-to-market plan, leveraging the value proposition and competitive advantage to launch or manage a business, product or service. This translates into an actionable strategy more tightly aligned to the business objectives, reducing time to market and decreasing sales and marketing expenses.
X2M has a proven process that guides the way:
- Establish baseline
- Explore underutilized or potential sales channels
- Determine content strategy
- Create metrics for success
- Build a framework for data capture, monitoring and management
- Create conversations and deployment
- Monitor, measure and adjust