Consider the following:
- 68% of smartphone users sleep with their phone beside their bed (Time Magazine 2012)
- Over 50% of US smartphone users did retail research while inside a store in 2011 (comScore 2012)
- 234 million Americans used mobile devices for the 3 months ending in April 2012
My iPhone is an integral part of my life and I’m not alone! Almost 75% of Americans are using mobile devices to call, text, keep their calendar, track stocks, Skype, take photos, read email, play games, research everything, view websites and interact with numerous mobile apps. You can bet this number is growing rapidly.