Mobile and Social Convergence

Nice article on Mobile and Social Convergence in IT. Below are the top 6 issues from this article.

Top 6 implications of mobile/social convergence

  • Convenience and reach. Mobile devices will soon become the main way that people use social networks. Your enterprise social strategy, both internally and externally, should now be mobile-first.
  • Challenges of social on proprietary platforms. Unlike the open standards of the Web, mobile applications are based on proprietary technology. Whether an organization is building its own apps or 3rd party apps, there will be a tension between the lack of standardization, platform lock-in, and vendor competition that will impact the openness and transparency that makes social media so effective. Facebook’s difficulty in opening up its platform on mobile devices or engaging in effective advertising are good examples of such constraints.
  • Mobile features will drive innovation and business value. Smart mobile devices aren’t laptops that are lighter, they have a rich set of new features (compass, GPS, accelerometers, gyroscopes, multiple cameras, NFC, and more) with operating systems designed to take advantage of them. This can enable many interesting business scenarios such as multiple-point video chat ala Google Hangouts, transcripted recorded of meetings, voice integration with social media, and many other communication advances. While unified communication platforms are focusing on these even more than enterprise social media, both will ultimately take advantage of it to drive productivity internally and better engagement externally, such as with social customer care.
  • Mobile apps integrated with social networks. Non-social apps are getting connected to social networks. The IT world has recently learned that enterprises must connect their systems of record to their systems of engagement to get maximum benefit of both technologies.
  • Digital business models shift to mobile platform providers. Those who own the platforms make the rules, and this has proven the case with mobile platforms when it comes to business models. App purchases, in-app purchases, advertising, and more are all under the strict control of Apple, Google, and other mobile platform owners.
  • Information flows more potent, yet harder to control in converged social/mobile. Social networks and mobile apps provide higher levels of reach and scale, yet makes it much harder to control the information that moves within and across them.