X2M has a strong background in product launch and distribution strategies. Our early background comes from consumer and technical product sales and marketing which morphed into expertise around product resell and distribution.

There are many moving parts when a company launches and distributes a new product, service or software into the marketplace. X2M can help efficiently expedite this process and avoid many of the pitfalls others have experienced when marketing a new product.

Disciplines of product launch include but are not limited to:

  • Market readiness
  • Prospect input and perception
  • Branding
  • Pricing
  • Marketing
  • Support
  • Sales

Channel Distribution include but are not limited to:

  • Channel readiness
  • Distribution strategy and optimization
  • Strategic channel development
  • Financial and resource investment
  • Partner identification, profiling and ranking
  • Marketing program design and implementation
  • Process mapping and optimization
  • Reseller and channel business development
  • Data assessment and management strategy
  • Data reporting and analysis
  • Channel information systems optimization