SEO & SEM

Search engine optimization (SEO)
The goal of most web-enabled companies is to ensure that their website and advertisements surface prominently when searched by targeted customers. Sophisticated search engines including Google, Yahoo, and Bing leverage complex techniques based on a variety of factors to properly present your site, or your competitors, based on search criteria. The SEO process includes:

  • Behavior research on your customers and competitors
  • Website navigation and usability enhancement
  • Optimization of HTML, website, server and indexing
  • Creation of a link building campaign & search engine friendly content

SEM
Search engine marketing (SEM)
SEM is a form of internet marketing that promotes our client’s websites over the competition by increasing the visibility in search engine results pages (SERPs). This is done through on-page and off-page optimization and through advertising (contextual advertising and paid placement). Services include:

  • Identification of commonly search words and terms
  • Creation of compelling ads
  • Bid management
  • Daily monitoring and updates to ads and keywords
  • Development of effective landing page(s)
  • Management, reporting and tracking of results