What Delivers Better Response: Email or LinkedIn?

What Delivers Better Response: Email or LinkedIn?

Of course it depends what your measuring. However, in an unofficial test covering the past five marketing campaigns, more people requested to be contacted by a sales person from Email than from LinkedIn – by a long-shot. Email still works. The caveat is that all prospects where targeted by both medias so social may have warmed them up and email was the handy tool that got them to act. Bottom line – leverage integrated campaigns that use multiple touch points.