Everyone. It’s kind of like stocking the shelves at Sam’s Club. Too little content and it looks like you’re not open for business. Too much content and things are falling off the shelf overwhelming the client. Developing and providing meaningful content has been the number one topic in client discussions. At X2M, we focus on the tech sector including IT manufacturers, solution providers, service providers, cloud providers and distributors developing unique content, semi-customized content and shareable content consumable for your social media platforms.